Caroline Knox manages the creation, implementation and evaluation of marketing initiatives at MISTI. As Communications Manager, she supports and promotes the program through the development of communication strategies, programs, events, publications, and high-level projects. Her specialties include strategic planning, graphic design, content development, branding, and content and design analysis.
In her seven years with the program, Caroline has improved the overall quality of MISTI communications by promoting best practices in design and marketing, developing the program's external messaging, managing MISTI's online presence (websites and social media), organizing on-campus events for students, parents and faculty, policing MISTI's brand, and creating the program's marketing and social media strategies.
Internally, Caroline advises MISTI program managers on their communications needs and recommends strategic solutions for web, print, branding, email marketing, and social media. Caroline also drafts, implements and assesses the success of MISTI's internal communications plan and policies.
Caroline graduated from Emerson College with a BFA in writing and publishing. As a student, she was a copyeditor for the school's paper and literary magazine and interned with the Harvard Common Press. Caroline first joined MIT as a member of the Publishing Services Bureau (now Communications Initiatives) where she processed contracts for communications services and produced design pieces for groups across campus.
A Maine native, Caroline resides in Quincy with her husband Paul and their children Aoife and Seamus.