Story

IDM student Attia Qureshi supports artisan economy in Manteigas, Portugal

Working in Manteigas allowed Attia to learn the unique crafts of the village, create amazing relationships with artisans, and develop a product that will drive more demand for their work and bolster their economy.

Adapting to new culture

Attia worked with artisans and laborers every day to develop unique blankets made out of ultrafine merino wool that are incredibly soft and fluffy. This was very different than working in the U.S., because there was a bit of a language barrier. Additionally, the work culture is different. Things happen at a much slower pace, and Attia had to adapt and enjoy life even if that meant things getting done slower.

 

Life outside of work

Attia was amazed by her life outside of work. The people she met in the factory were incredibly friendly and hospitable and opened their homes to her for dinner. There were many outdoor activities to take part in throughout the city as well. One challenge she faced was some suspicion of new comers, but she dealt with it by just smiling and being friendly and everyone came around. "Being immersed in another culture is exciting and stimulating, but also exhausting", advises Attia. "Trying to navigate different customs and norms can be challenging. You want to be careful to adapt to their culture appropriately."

Attia's group was able to get chosen blanket samples developed with a plan for production. Initial challenges included the slower pace and finding the right materials, but they were able to sort that out with some patience. This experience was critical to Attia's future plans of driving her company, Kalani, toward success. She plans on going back to Manteigas for the summer to continue her work with the artisans.